November 28, 2012
Incentive Targeting is excited to announce that we have been acquired by Google!
October 1-3, 2012
Co-founder Ben Sprecher presents "The Great Mobile Convergence: Content, Loyalty, Analytics, Marketing, Payments, Social" at the 2012 LEAD Marketing Conference.
July 10, 2012
Incentive Targeting granted US Patent Number 8,219,385 (titled "Computer-Implemented Method and System for Conducting a Search of Electronically Stored Information") for our unique shopper relevancy user interface.
April 19, 2012
Social Media Link issues a press release announcing its partnership with Incentive Targeting.
April 4, 2012
Incentive Targeting introduces email as its second shopper touch point, inaugurated with 37 targeted offers distributed via email to Big Y shoppers, digitally loaded to card.
January 31 - February 1, 2012
SuperValu/Albertsons runs it first Groupon for Grocery in partnership with Incentive Targeting with ConAgra/Healthy Choice, offering 10 Healthy Choice frozen dinners for $16 (up to a $43.90 value) or 5 Healthy Choice frozen dinners for $9 (up to a $21.95 value).
January 30, 2012
Jack Connors, Incentive Targeting's VP of Sales, attends the annual Friends of the Industry Dinner held on January 30, 2012 at the FMI Mid-Winter Event in Orlando, Florida.
January 16-17, 2012
Incentive Targeting's Co-Founder and VP of Marketing, Ben Sprecher, participates as a panelist at the NRF 101st Annual Convention and EXPO January 16-17 at the Javits Center in New York City.
December 8, 2011
Bashas' Supermarkets partners with Incentive Targeting for advanced Loyalty Card promotions
December 7, 2011
Giant Eagle runs its first Groupon for Grocery in partnership with Incentive Targeting. This first test, $20 of Specialty and Gourmet Chesses for $10, sold out at 10:11 am.
October 12, 2011
Incentive Targeting has closed a Series A-2 of equity investments of $1.3M. As part of the transaction, convertible notes totalling $535k have converted into Series A shares, increasing the Series A equity investments to $3.1M. The sum of the Series A and the Series A-2 totals an equity investment of $4.4M in the company to date.
September 19, 2011
Incentive Targeting and Martin's Super Markets announce deployment of shopper marketing system that facilitates collaboration between chain and vendors to bring unprecedented value to shoppers.
July 28, 2011
Groupon and Incentive Targeting launch Groupons for Grocery in Chicago; Unilever's "Summer of Ice Cream" Kicks Off at Jewel-Osco
June 14-15, 2011
Incentive Targeting and Groupon test their second Groupon for Grocery in partnership with Big Y Foods - $20 of Angus Porterhouse Steaks for $10.
June 7, 2011
Big Y pilots the first-ever grocery chain Groupon offers; Incentive Targeting, Groupon and HaloEffect team to bring social buying to grocery retail
April 4, 2011
Incentive Targeting announces introduction of shopper marketing system in select Spartan retail stores
November 29, 2010
In The News: "Loyalty Redefined", Supermarket News, Nov. 29, 2010
November 7, 2010
Incentive Targeting is exhibiting and presenting at Retalix Synergy 2010 from November 7-10: www.retalix.com/synergy.cfm
October 28, 2010
Spartan Stores begins delivering offers to shoppers.
October 25, 2010
Co-Founder Ben Sprecher will be a presenter at Future Forward on 11/4 in Wellesley, MA — a gathering for entrepreneurs, execs and investors: www.futureforward.com/exec.html
September 15, 2010
Incentive Targeting has been named a Finalist for the prestigious Massachusetts Technology Leadership Council (MTLC) "Deal of the Year" award for 2010 for its Series A funding round - the only early stage company so honored. Other award finalists include Cisco and EMC. (view the MTLC press release)
September 13, 2010
Incentive Targeting’s shopper network surpasses 4 million shoppers; Four grocery retail chains, 315 stores and 40 CPG manufacturers now part of promotion network
August 25, 2010
Incentive Targeting moves to its new office location in the Kendall Square/Tech Square area at 196 Broadway, Cambridge, MA 02139. The new telephone number is 617-661-4170.
May 4, 2010
Incentive Targeting increases Series A to $2.35M
April 5, 2010
Jack Connors joins Incentive Targeting as VP of Sales.
February 5, 2010
Incentive Targeting closes a Series A investment round with an aggregate purchase price of $1.83M, including the conversion of seed investors' promissory notes. Series A participants include several investment funds as well as individual investors.
January 14, 2010
Big Y goes live with Incentive Targeting across all 56 stores in its chain.
November 11, 2009
Incentive Targeting President Ben Sprecher speaks at the Retalix Synergy 2009 Customer Conference & Expo, presenting "Bringing in the Brands: Leveraging brand marketing dollars to drive sales and loyalty."
September 17, 2009
Incentive Targeting was selected as a "Company to Watch" at the Northeast Angel Capital Association Summit in New Haven, CT.
September 14, 2009
Incentive Targeting attends the 2009 Valassis and MarketExpert Emerging Technology Summit with President Ben Sprecher participating in a panel on leveraging customer data.
August 26, 2009
Big Y completes a one month live test of Incentive Targeting in two stores with promotions from five brands.
April 23, 2009
Incentive Targeting founder, Ben Sprecher, joins the RetailWire BrainTrust Panel.
August 13, 2008
Omni Foods begins testing beta release of the Incentive Targeting service.
June 20, 2008
Incentive Targeting featured in the June/July 2008 issue of BusinessWeek SmallBiz magazine.
April 9, 2008
Incentive Targeting wins first place in the 21st Annual Douglass Foundation Graduate Business Plan Competition at Babson College.
September 16, 2007
Incentive Targeting, Inc. granted space in the Babson College Hatchery.
February 7, 2007
Incentive Targeting established and incorporated.